Partnerships and transactions are two fundamental approaches in the business world, but they represent very different ways of doing business. At its core, a partnership prioritizes forming meaningful connections and …
Why Small Businesses Can’t Afford to Ignore Content Marketing
Take a moment to recall the last thing you bought online. Did the company’s website, blog, or social media sway your decision? More often than not, the content a brand …
The importance of get to know your customers day – and every day
For small businesses, getting to know your clients or customers goals, values, and needs is mandatory when developing a great marketing strategy. While ‘Get to Know your customers Day’ is …
3 forms of creating protection for your small business
Starting a business is a commitment that many don’t venture towards in life. It takes mass amounts of drive, time, effort, dedication, and self-trust to take the plunge of becoming …
Social Media Lurkers: Who Are They?
Anyone who has listened to a talk radio show or popular podcast has probably heard someone call in to say, “Long-time listener, first-time caller.” Wouldn’t it be great if every …
Vervology: The Who, What, and Why
Quite often, people ask our team what the word “Vervology” actually means, beyond being the name of our company. After that, their questions are usually about how we can help …
Successful Corporate Social Responsibility
One major thing that customers are interested in these days is how companies are helping others and making a difference outside of the walls of their stores or offices. In …
Vervology’s Powerful Conversation on Tunes 92.5
Last week, Vervology’s own Sarah Steinbrenner had the opportunity to go on the local radio station Tunes 92.5. The discussion centered primarily around how Vervology helps small businesses around the …
4 of The Biggest Trends in Small Business 2021
Last year provided a lot of hard lessons to learn. Stores were often temporarily closed or could only offer pick-up services, and some had to shut down completely. There was …
3 Resolutions for Vervology’s Exciting New Year
Welcome to 2021! As the business year begins ramping up again and we take time to reflect on 2020, it’s customary to think about some resolutions, what we hope to …