the definition of the word verv: “the spark; enthusiasm or vigor, as in literary or artistic work; spirit; vivaciousness; liveliness; the creativity and expression.”

Quite often, people ask our team what the word “Vervology” actually means, beyond being the name of our company. After that, their questions are usually about how we can help their small business, what services we offer, and how we make a difference in our Central New York community.

These are all things we love to talk about. That’s why we wanted the opportunity to discuss it in today’s article. We’ll talk a little bit about what Vervology means, who we are, and why we do what we do.

What Does Vervology Mean?

Vervology may not be a word that you’ve heard, possibly because it wasn’t widely used before the start of this business. The root word of it is verv. Here’s our definition of what this means:

“The spark; enthusiasm or vigor, as in literary or artistic work; spirit; vivaciousness; liveliness; the creativity and expression.”

Therefore, it follows that Vervology is the study of verv.

The Vervology team embodies these ideals on a daily basis, constantly flexing our creative muscles as we solve problems, provide unique solutions, and constantly show up for our clients and fellow teammates. 

We are excited about the work we do because helping small businesses, building up web presences, and creative problem solving are things we are all passionate about. And we’re pretty great at them, too.

What Vervology Is Not


Verbology is the study of words, especially when someone is using unknown or possibly made up words. This can often relate specifically to verbs. 

While we pride ourselves on being knowledgeable about words and vernacular, we’re also careful to write content that our audience will understand and relate to. It sounds similar, but verbology has next to nothing to do with our expert team.


Virology is a scientific study relating to viral diseases. A virologist is someone who may be responsible for the diagnosis and prevention of these viral diseases, while also recommending best practices for management.

We may be talented in our respective fields of website design, development, hosting, organic digital marketing, and content, but virology is not in our typical milieu.


Pharology is the study of lighthouses and their signals. Today, someone who enjoys studying lighthouses may be known as a pharologist.

There are several beautiful lighthouses in the Central New York area. The Brewerton Rear Range Lighthouse, Frenchman’s Island Lighthouse, and West Pierhead Lighthouse are just a few that we would recommend to any interested pharologists.

While we get excited to visit these historic landmarks, we can’t say that we’re experts in this particular field.

Who is Vervology?

We are a team of experts. While we all have complementary talents and overlapping characteristics, we’re all fully in-sync with our core value: to help small businesses across the area achieve the online presence that they desire and work so hard for.

Our primary service is digital strategy. All of our talents come together in order to make a small business’s digital presence the best it possibly can be. We have experts in website design, including SEO and accessibility. 

We have innate knowledge of systems and platforms that keep your site running its best and protected from security threats.

We’re here to help build up your content strategy, whether it be blog posts or social media, so that you can catch the attention of your audience members.

The bottom line is that Vervology isn’t a corporate machine. We’re a group of people that will meet with you to personally address your unique needs as a small business, whether that be tomorrow or 10 years from now. 

Vervology is a local partner and a trusted resource.

Why Vervology? 

So, what makes Vervology different? Why should you trust us with your small business’s online presence, something so important to you? Here are a few reasons:

We’re A Team

For the specifics outlined in your proposal, you get the full force and knowledge of every person on the Vervology team. People aren’t randomly assigned to your case; we all work collaboratively to ensure that our projects exceed expectations.

When you work with us, know that you’re being cared for by all of us.

We’re Your Partner

Websites aren’t a one-time, out-of-the-box solution. We stand firm in our belief that a website is a living, breathing thing that has to be constantly cared for through updates and the posting of regular content. It takes a lot of time and knowledge to run a successful website.

As a small business owner, it’s understandable that you may not have a ton of free time to nurture your online presence. That’s why Vervology is here to take it off of your plate entirely. We won’t build your website only to leave you with it a few weeks later. We handle it all for you, both now and in the future.

We Walk You Through Every Step of the Way

Digital transformation is hard. With the world of digital media constantly changing so rapidly, it’s difficult to keep up with audience expectations and current market trends. 

We will take digital transformation off your plate so you don’t have to worry about it, but we’ll also answer any questions you may have and be transparent about every step we take. Your online presence is a reflection of the hard work you’ve put into your small business, and so we want to make sure we get it right each time. 

We combine our unique and extensive knowledge of the digital space with your expertise in your field and business to ensure harmony constantly exists in the end-product.

In Summary

Vervology: it’s an uncommon word, but then again, nothing about what we do is ordinary. We’re here to provide you with unique solutions and a digital strategy that makes a difference. If you’re interested in partnering with us, we’d love to get the conversation started. Reach out for more information.

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