As of 2018, the Business Coaching industry is worth $1 billion in the U.S. alone. According to the International Coaching Federation, there are 53,300 coaches worldwide earning between $27,100- $73,100 …
6 Pain Points Facing The Construction Industry Online
Don’t be one of the small businesses that’s left behind. If you’re a general contractor or someone working in the construction industry, you need digital solutions. Studies show a huge …
Top 5 Things Small Business Owners Should Consider When Taking That Next Step With Their Website
There are plenty of things that small business owners should consider, but the costs of running your business can sometimes become overwhelming. When you are growing your business, you need …
Strategic Planning: What It Is, Why It Matters
When operating any business, planning for the future and long-term goals is an essential part of the company’s structure. This is where small business strategic planning comes into play. While …
Five Steps for Launching Your Email Marketing Strategy
You may have seen it a hundred times. You navigate to a website, start scrolling, and then get a pop-up to sign up for that business’s newsletter. Or, you purchase …
Three Key Internal Business Process Objectives
At Vervology, we believe in the power of setting actionable goals as a way of obtaining success. But, when considering a company’s overall strategy, it’s not just about what faces …
The Strategic Planning Process: What Does It Mean?
Where do you want your small business to go? How do you plan on getting there? What’s your timeframe for reaching your goals? All of these questions tie into what …
Defining Your Target Audience: How To Make An Impact
Understanding your target audience is more than just a good practice for social media and content marketing. It’s a critical component of building a strong rapport with customers, distinguishing your …
Differentiation Strategy: Standing Out From the Crowd
Your business is unique. You have put your time and passion into building a company that is distinguished in its services and customer experience. But sometimes it can be difficult …
Tips for Improving Your User Experience Strategy
Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; …