a person sitting in a workshop using a laptop, working in the construction industry

Don’t be one of the small businesses that’s left behind. If you’re a general contractor or someone working in the construction industry, you need digital solutions. Studies show a huge boom in the construction industry due to new technology and marketing tools. Digital marketing solutions such as website optimization and maintenance, localized SEO, and content strategy are key to any successful small business.

Finding the right marketing experts to help take your business to the next level and optimize your digital strategy can be an exhaustive task. That’s why Vervology makes it easy. Our experts take care of everything for you, so you don’t have to worry about anything!

Here are some pain points facing the construction industry when it comes to marketing, SEO, and content strategy. We’ve addressed some major issues that many construction companies face and give solutions for optimizing your digital marketing strategy.

Generating New Leads

Generating new leads is a crucial part of attracting new opportunities and getting the word out about your small business. Utilizing local SEO and Google targeted keyword advertising is an excellent way to get noticed by people searching for contractor services in your area.

Local SEO is the practice of optimizing your website for people in your area and includes “near me” searches. This can generate new business and open your business up to new audiences in your area.

These days, over 46% of people search for businesses in their area before visiting a location. There are several ways to gain new leads from high search result traffic, such as creating an eye-catching landing page with a sign-up form or offering valuable content sent directly to the interested party’s email address.

Getting Valuable Information Out There

How do you let your audience know about new information on your company and milestones? Brand loyalty and trust are one of the best ways to keep your clients coming back and to increase your “word-of-mouth” reputation and leads.

Providing valuable content and information to your audience is an important way to increase your online brand reputation. The consumer buying process has changed, and people want to do business with companies that align with their moral, social, and reputable standards.

Reviews, online content, and brand voice are everything when it comes to what potential clients determine after doing their online research.

According to studies, over 81% of people do their research online before purchasing a product. This percentage increases with ticket price as well. When people are looking to spend top dollar, they want to ensure they are getting the best.

It’s crucial to keep a consistent content strategy and make sure that you are continuously updating your audience about your company. Whether it’s social media, blog content, or email newsletters, you have to know you are getting valuable information about your company out to your audience. 

Keeping in Touch with Past Clients

It can be difficult to keep in touch with all of your past clients, but it’s important. Maintaining good relationships with your past clients is a great way to generate repeating business and build trust. People would rather regularly work with the same company repeatedly than continuously have to find new help.

Sending out thoughtful and regular correspondence with your past clients is an excellent way to keep in touch and let your audience know about company milestones, deals, and other important news. It’s important that you don’t spam your audience with too many emails, but a well-timed email with valuable information can keep you in your clients’ frame of mind.

There are several ways to keep in touch with past clients that are easy to automate and execute, including holiday e-cards, anniversary reminders, and automatically scheduled emails.

Difficult Consultation Scheduling Process

Have you ever considered your customer’s journey through discovery, navigating your website, and booking a consultation? A customer journey map is a tool that marketers use to find areas of improvement in the functionality and usability of a company’s website.

If a website is too difficult to use or important information is not clearly labeled on the front page, many people will leave the website and never return.

This is why it’s important to optimize your website for mobile use as well as ease of booking.

With Vervology, you can do both! We specialize in optimizing websites and UX design for functionality. We care about your customers and want your website to be easy to navigate without any issues.

Adding an online consultation/appointment booker is an easy way to streamline the endless phone calls and find the leads that make sense for your business. Filter through the unwanted spam and get straight to the point with automatic appointment booking apps and email contact forms.

Showcasing Your Past Projects

Having a beautiful and aesthetically-pleasing website is an excellent way to showcase your past projects and show off your style.

The age old saying stands true, “a picture is worth a thousand words” and while written content is valuable as well, a portfolio gallery can be a powerful tool for gaining new clients. Back up your experience with a beautiful photo gallery on your website.

Fix these Pain Points in the Construction Industry and More with Vervology Digital Solutions

Vervology is committed to helping small businesses like yours excel in digital marketing solutions. We are problem solvers, here to support your digital marketing needs such as organic and evergreen content creation, local SEO, and website design. We also provide Vervology.Care packages for existing websites to offer increased security and data protection.

Contact us today to see how we can help you resolve your pain points in the construction industry and how we manage small business digital solutions.