Within the realm of digital marketing, the terms paid, owned, and earned media are thrown around a lot, but what do they actually mean? And how can you use them …
Accelerate Your Digital Marketing With These Tips
As commerce more frequently moves onto the digital platform, so does marketing. So, how can you optimize your marketing efforts to suit your online needs? Calls to Action As you craft …
How Vervology Implements a Digital Strategy Solution
Digital transformation does not happen simply overnight. It takes a great deal of research about your target audience and goals for your business, as well as a long-term commitment to …
Tips for Improving Your User Experience Strategy
Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; …
Five Ways Digital Technology Has Impacted Selling
The move to digital commerce has led to a need for development in how businesses market and sell their products. Here are just a few of the ways digital technology …
Understanding the Basics of SEO: Search Engine Optimization
The Basics of SEO Search engine optimization (SEO) is a term that refers to how places such as Google and Bing find your content, how this helps potential users to …
Consumer Website Hosting: What it is and How Vervology Approaches it
A lot of businesses know they need a website to stand out from the competition and to gain relevance in search engine queries coming from potential customers. In 2019, 92% …
Who is Vervology?
As a trusted partner to small businesses, Vervology provides a wide range of digital strategy solutions to our clients. \ vərv \ NounThe spark, enthusiasm or vigor, as in literacy …
Maintaining the Online Shopping Experience Post-Pandemic
With physical businesses having to close their doors due to the COVID-19 pandemic, as well as the overall increase in online shopping in the U.S., it’s crucial that businesses are …
How to Support Local Small Businesses during these Trying Times
Supporting local small businesses has been of great importance now more than ever in the midst of COVID-19. Due to the resilience of small businesses in the area, they have …