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Strategic Planning: What It Is, Why It Matters

When operating any business, planning for the future and long-term goals is an essential part of the company’s structure. This is where small business strategic planning comes into play. While …

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The Anatomy of a Great Social Media Strategy

Social media strategy management at any given time can feel overwhelming, frustrating, and confusing. The platforms people connect on are constantly changing, with updates to algorithms, post types, and social …

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Keeping Your Content Fresh [3 Proven Methods]

Sometimes, blog and social media content pop into your brain quickly and easily. Sometimes, the writing comes effortlessly and you create an amazing piece of content on the first or …

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Common Content Marketing Myths Debunked

A content strategy is an important and necessary piece of any digital strategy. You should have a plan for how you will engage your audience and what types of messages …

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4 Awesome Quora Questions on Website Design

The world of website design can sometimes be an elusive place. Certain colors, fonts, and aesthetics will highlight your brand, show your content is up-to-date, and make your business shine, …

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Digital Strategy: Expectation vs. Reality

At Vervology, we do a lot to help small businesses with their digital strategies. However, there is quite a bit of confusion regarding what digital strategy actually is and can …