is wix the right choice for your small business website

With over 250 million users, Wix stands as the most popular website builder on the market. It’s easy to understand the appeal– Wix promises quick, easy, and affordable website creation, making it a top choice for small businesses and entrepreneurs.

But beneath the surface of Wix’s user-friendly interface and seemingly low costs, there are some serious drawbacks that can hold your business back and end up costing you more down the road. This post takes a hard look at the ins and outs of Wix, helping you decide if it really is the best long-term solution for your small business website.

Wix Disadvantages for Small Businesses

While Wix heavily emphasizes ease of use, it’s important to understand that being user-friendly doesn’t always translate to professional results. Many small businesses and entrepreneurs discover that Wix comes with inherent limitations that can make achieving their desired website look and functionality surprisingly difficult. Let’s dive into some of the key drawbacks.

Design Restrictions

Wix provides a wide selection of templates and drag-and-drop editing tools, promising full creative control. However, the reality for non-designers is often quite different. While you can customize certain elements, you’re still bound by the constraints of their pre-built templates. Creating a professional, visually appealing website that accurately reflects your brand can be a major challenge.

The struggle to translate your brand vision into a Wix template can have serious consequences. If your website ends up looking generic or fails to effectively convey your brand’s personality, it could damage your credibility and deter potential customers. A well-designed website is crucial for making a positive first impression and ultimately converting visitors into loyal customers.

Hidden Fees

Wix’s basic plans might seem temptingly affordable, but they often come with severe limitations, leading to a constant need for paid upgrades and add-ons. You might find yourself forced to upgrade to a more expensive plan just to remove Wix’s branding from your website or connect a custom domain name. Essential features like e-commerce functionality or advanced analytics tools also typically require additional costs.

These hidden fees quickly add up, eating away at the initial budget savings you expected. In contrast, working with a professional website development company, especially a smaller one that caters to your specific needs, can often offer more inclusive pricing models. You might be surprised to find that custom website development with a transparent pricing structure ends up being more cost-effective in the long run.

Limited Support

When things go wrong, Wix’s support system often leaves users feeling frustrated and alone. You might find yourself digging through generic help center articles, scouring community forums for answers, or waiting extended periods for limited email support.

Troubleshooting technical issues independently can be a major time sink, diverting attention away from running your business. This lack of direct, personalized assistance can be particularly challenging for small business owners who lack the technical expertise or resources to resolve complex website problems on their own. When your website is your storefront, extended downtime or unresolved issues can directly impact your bottom line.

Lack of Flexibility

One of the major drawbacks of Wix is that making significant changes down the line can be a challenge. While the drag-and-drop interface offers some design flexibility within templates, making significant changes to the website’s layout or structure becomes difficult once it’s built. This lack of adaptability can hinder your branding efforts and make it challenging to update your website as your business evolves.

Plus, migrating away from Wix can be a complex and expensive undertaking. Wix’s proprietary platform makes it difficult to seamlessly transfer your website’s content and functionality to a different system. This can lead to unforeseen costs associated with developer assistance and potential data loss during the migration process.

The bottom line: choosing Wix locks you into their system. If you anticipate future growth or the need for significant design changes, Wix’s limitations can become a major roadblock.

Slow Website Speed

Wix websites are notorious for slow load times, and this can have significant negative consequences for your business. Users expect websites to load quickly, and if yours takes too long, visitors are likely to leave in frustration. This high bounce rate (the percentage of visitors who leave after viewing only one page) signals to search engines that your website doesn’t provide a good user experience.

Remember, every second counts. A slow website directly translates to a loss of potential customers and revenue for your business. Investing in a professionally developed website that prioritizes performance is essential for maintaining a positive user experience and staying competitive.

SEO Obstacles

Last but not least, Wix’s platform presents several technical limitations that make it difficult to properly optimize your website for search engines. The code structure generated by Wix isn’t always “clean,” which can make it harder for search engines to crawl and understand your website’s content.

Additionally, you might have limited control over important SEO elements like meta tags, structured data, or URL structure. This lack of granular control restricts your ability to effectively signal to search engines what your website is about and target specific keywords. The result is a website that struggles to rank well in search results, even with substantial SEO efforts. 

Moving Beyond Wix: Small Business Website Solutions

While Wix might seem like a tempting shortcut for small businesses, its limitations often outweigh the initial perceived benefits. Your business deserves a website that supports your growth, not one that holds you back.

Vervology’s eXpress websites are the perfect solution for small businesses and entrepreneurs seeking a professional website solution without the hassle or headaches. Our eXpress plan is specifically designed to get your website up and running quickly, with affordable pricing and ongoing, personalized support.

Ready to ditch the DIY frustrations and invest in a website that works for you? Reach out to Vervology to learn more!