Ten years ago, “Search Engine Optimization” was practically a foreign term to most people. Fast forward to today, and it’s a topic you can’t avoid. Now, it’s on the radar …
Vervology’s Top 5 Strategies for Building A Digital Presence
The digital age has opened up a wealth of opportunities for businesses to connect with customers and reach a wider audience. For small businesses especially, one of the best ways …
4 Steps to Developing a Brand Strategy that Drives Results
Developing a brand strategy is one of the most important tasks in terms of growing a successful business. In order to develop a brand strategy, it’s first necessary to define exactly who …
How to Start an Email Newsletter for Your Small Business
Email newsletters sent to current and prospective customers and clients offer an effective way to convert warm leads, engage with a target audience, and even upsell products and services for …
7 Reasons Why Newsletters are Important for Small Businesses
Newsletters may seem old school for marketing. However, they offer relevant marketing tools that small businesses can leverage as they look to expand their audience. They are relatively easy to …
Short-Form vs Long-Form Content: Which is Better?
Content marketing has risen to the forefront of all marketing strategies. In 2016, it was rated as the most effective technique by 79 percent of all B2B marketers. Many small business …
5 Local SEO Myths You Should Know
Local SEO is an often underestimated aspect of digital marketing. The internet has opened up a global marketplace where companies can sell to just about anywhere (and has also opened …
7 Prompts For Your Next LinkedIn Post to Boost Engagement
Content marketing is all about attracting your ideal audience with engaging, relevant content. When you’re creating LinkedIn posts, your audience includes over 310 million active monthly users in over 200 …
The Psychology of Social Media: 10 Things You Should Know
It’s surprisingly easy to overlook the fact that social media is a two-way street. Any brand that posts without considering who might read what they have to say, and doesn’t …
5 Tips for Creating Personalized Email Content
So, you have an email list. But how can you make the most out of it? The answer is simple: personalized email content. That’s the focus of our article today. …