You’re putting out your email newsletter on a regular basis and putting a lot of thought and care into the content. Everything is edited and well-written, your images are aesthetic, intriguing, and represent your brand. Plus, you place a strong emphasis on adding value to your readers.
There’s just one problem: you aren’t happy with the number of people receiving, opening, and reading your emails each time you send them out. This can be a frustrating situation to be in, particularly because you’re putting in so much work, but not seeing the returns that you want.
This article is all about how you can grow your email list for your newsletter, helping you get more subscribers who will actually open your emails and enjoy reading them.
What is Email Marketing?
Email marketing is a tactic used by businesses to stretch their brand reach and grow their mailing list. By creating an email newsletter to go out to your audience, you can teach them more about your services and provide them with interesting or intriguing information.
Here are a few things to consider putting into your newsletter:
- Any branding materials, like your font, logo, and brand colors.
- Resources, like articles and videos from other companies that can help support your message.
- Compelling subject lines. What will make your audience want to click on your links?
- Calls to action, because sometimes you have to explicitly tell your audience what you want them to do.
- Personalization by setting it up so that the email newsletter includes the receiver’s name in the first line.
How to Grow Your Email List
1. Create a Dedicated Sign-Up Page
You want to start by having a landing page dedicated solely to encouraging people to sign up. Give them a place to provide their information in order to subscribe.
This page should have a URL that’s easy to associate with your brand and also use your business’s colors, graphics, fonts, and language.
The sign-up process should be simple in that people only need to provide their email addresses and possibly their names. Requesting any extra information will make people not want to fill out the form (because it’s too long) or raise suspicions about what the other information is going to be used for.
Once the page is complete, you can easily share it and start increasing your sign-up numbers.
2. Promote on Social Media
If you’ve got an email newsletter that you want people to know about, a great place to start is on your business’s social media platforms.
Create a pinned post that will live at the top of your profile telling anyone who visits all about your newsletter’s offerings and how it will add value to your audience. You might also consider sending out a post each time a new edition is about to go out with sneak previews of what’s to come and why customers don’t want to miss out.
3. Consider an Email Signature
If you spend a lot of your time writing emails, you might consider adding a link to sign up for your newsletter in your email signature. The people you correspond with will take notice and possibly go sign up if they like what you have to say.
You definitely want to be careful if you decide to go this route. Sometimes, having links in your signature will get your email moved to someone’s spam folder. As long as you keep your text straight-forward and don’t send hundreds of thousands of emails out each day as a way of gaining interest, you should be fine.
4. Use Calls to Action
Chances are, there are several people currently reading your email newsletter and really enjoying it. You can remind them to share it by adding a simple call to action at the bottom of your newsletter.
Additionally, you might also consider adding an option to sign up at the bottom of the email. If people are forwarding it around to their colleagues, the people receiving it may want the option to sign up, as well. Solve their problem for them by creating a link to a sign-up page.
5. Keep a Consistent Schedule
You should be able to tell subscribers exactly when they can expect to receive your email newsletter. Therefore, it will take some careful planning ahead of time to decide how often you’ll be able to put one together.
This is often dependent on a number of factors, such as how many people will be working on the newsletter, how much content you want to share (ie: the length), and what that content will entail (for example, will it take lots of research, or can you reuse previously-existing content?).
While there isn’t necessarily a right or wrong answer for how often your newsletter should be published, Campaign Monitor recommends at least once per month, but no more than twice per week.
6. Run a Contest
A fun way to potentially increase sign-ups is by having an online giveaway or contest. Offer your audience a prize on social media (such as an object with your branding on it or a $10 donation to the charity of their choice) and have them sign up for the newsletter in order to enter.
You may even consider allowing people to have multiple entries for every time they share the link to your sign-up page.
Again, this is an area where you’ll want to tread lightly. Know what your audience would want in terms of a prize and use the right language to get them to act. You don’t want to risk getting a bunch of sign-ups while the contest is running, only for everyone to unsubscribe when they don’t win.
Wrapping Up: Growing Your Email List
Your email newsletter is a high-quality piece of work that needs to be shared with the world. These tactics are a surefire way to boost your numbers and keep them up with quality subscribers.
If you’re interested in getting help with your content, get in touch with Vervology. We’d be happy to help with your strategy!
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