person using phone and laptop engaging online vervology 2

When marketing online, there are three aspects of consumer behavior you should always consider:

  1. It’s not about you.
  2. Consumers only ever buy the transformation that a brand offers.
  3. Consumers will not do the work to find the answer.

So, focus your online marketing/website on the consumer, show them how your product will transform their lives, and make it easy to consume your product.