fundamentals of digital communication

Everyone is a spirit in the digital world.

Humans live in the digital age, and we’re connected more than ever.

And we need to learn how to communicate with each other in a digital environment of mass communication using one-to-many concepts.

To have successful digital communication, marketing teams need to understand the fundamentals and different types of digital communication and the goals they are designed to achieve while reaching out to people through digital channels.

A Website

In the realm of digital communication, a website serves as the castle, the headquarters, and the beacon to which a target audience is drawn.

A company’s website must have smart design features, load quickly, be mobile-friendly, and employ best SEO practices. It should also speak to and resonate with the company’s target audience.

The website must exude the brand of the company because it may serve as the first touchpoint for gaining passive, warm leads.

Websites serve several purposes in digital communication, such as:

  • Generating awareness.
  • Building a brand.
  • Driving conversions.
  • Providing customer service.
  • Educating a target audience.
  • Communicating with a mass audience.
  • Offering a landing point for digital advertisements.
  • Showcasing a company’s products or services.
  • Highlight a company’s expertise, authority, and trustworthiness


In the age of social media, emails may seem a bit old-fashioned. 

However, they serve a vital purpose to the inbound marketing methodology and as a way to nurture leads.

Companies may put a simple form on a website that says “Sign Up to Receive Our Monthly Newsletter” or “Get More Deals Here.”

Plus, an email campaign may be less expensive and less tech-heavy to run compared to an app.

Emails work for every level of the sales funnel, whether someone met a representative at a trade show, reached out for a quote, or was simply interested in a company’s brand.

The right kinds of responses for a nurture campaign can lead to more sales and revenue, particularly when a marketing team understands that it takes an average of eight touchpoints to generate a sale.

Automating emails is the key to making this digital communication work properly.


Apps, even though they have gained enormous popularity over the past decade, are still relatively new forms of digital communication.

Apps are everywhere, and even small companies can develop them. 

The trick is that apps are much more labor-intensive, and thus require a larger investment, compared to emails or even a five-page website.

 A simple app could cost anywhere from $40,000 to $60,000 to make.

But once it’s out there, the app works pretty much on its own.

Why use an app?

It gathers much more data about a lead or customer than other sources.

The reason is that when a customer accepts the terms of the app, it agrees to let the app have access to certain information on the person’s smartphone.

How often do people read those terms of service on the apps?

Probably not very often.

Apps are powerful. They can deliver personalized, timely, and customized messages and recommendations based on the user’s behavior.

Social Media

Companies have about a dozen great social media properties to choose from.

Facebook is the juggernaut in terms of the data it collects. No company should be without a Facebook Business account because that’s how businesses gain access to the metrics. Plus, businesses can use a Facebook pixel to gain insights on website data for even better audience targeting.

YouTube is still popular, with an extraordinary 300 hours (yes, hours) of video uploaded to YouTube every minute. The video-sharing giant has niche audiences that can drive advertising based on what each video or channel talks about.

TikTok gains more fans every day. The kind of short videos recently allowed its users to upload videos up to 10 minutes long (to compete with YouTube). Leveraging TikTok can help companies reach a younger audience.

The key to great social media for digital communications comes from having regular engagement with users of each platform.

Paid Advertisements

Paid advertisements on the internet, social media, and even apps are everywhere. They are a fact of life. No one can escape them.

Google search ads are short and simple, and they show up above an organic search for more visibility.

Facebook ads may blend in with other posts, and they have a visual or video element to them.

YouTube ads appear in the middle of someone watching the latest video from their favorite channel.

Advertising options are as plentiful as the types of digital communication. However, they must be short in order to deliver an impactful message.

Whereas a website is a novel and an email is a chapter and a social media post is a page, a paid advertisement represents a sentence on the page.

Vervology Brings It All Together

A company’s digital presence must be diverse to succeed. 

And all of these forms of digital communication work together to make a solid marketing campaign.

Vervology helps brands succeed in all of these facets of digital communication, whether they need an email campaign, website refresh, branding, or paid advertisements.

Reach out to us to see what our dedicated digital marketing team can do for you!