The phrase “always be where your customers are” has recently taken on a very new meaning. It’s no longer about grand storefronts or billboards. Instead, the secret to reaching your …
How to Create Digital Brand Guidelines for Your Business
In the digitally-driven world of business, establishing a powerful and consistent brand image has become more critical than ever. A brand is more than just a logo or a tagline. …
A Guide to Listing Management for Small Businesses
In the day-to-day operations of running a small business, it’s easy to overlook the importance of listing management. However, it’s a vital tool in today’s digital-driven world. It directly influences …
The Benefits of User Generated Content for Small Businesses
In an era where trust is a cornerstone of consumer behavior, the voice of the customer has emerged as a game-changing force for businesses of all sizes. As such, more …
Helpful Tips for Handling Negative Customer Reviews
Dealing with negative customer reviews isn’t easy. They can be difficult to read, hard to understand, and even harder to respond to in a way that’s constructive. But negative reviews …
Small Business Website Management: Why DIY Is Costing You
One of the most frustrating challenges modern business owners face is finding the time and expertise to maintain their website effectively. They need a website that’s fast, secure, and supportive …
The Fediverse and ActivityPub: What Businesses Need to Know
In recent months, the landscape of social media has experienced unprecedented shifts. Millions of users are leaving Twitter after Elon Musk’s radical changes, leaving them in search of a new …
Understanding Digital Brand Guidelines
If there’s one thing that’s clear in the wild world of the internet, it’s that your online presence can make or break your business. This isn’t about being the flashiest …
The Advantages of Modular Web Design for Small Businesses
A business’s online presence can make or break its success in today’s world. But how can small businesses compete with large, well-resourced companies? The answer may lie in embracing a …
Understanding the B2B Customer Journey
Imagine boosting the success rate of your marketing efforts dramatically. The secret isn’t in the most sophisticated tools or the biggest budget–it’s in the nuanced understanding of the customer journey. …