Long gone are the days of keyword stuffing. Google is way beyond that now. Today’s paradigm is quality over quantity for content. There is a right and wrong way to …
How to Choose Keywords for SEO: A Guide for Small Businesses
Every business needs a web presence to stand out. A well-designed website is the headquarters of that web presence. But small businesses need to present their website in the right way …
Niche Marketing: High Returns
Niche marketing refers to catering to the needs of a very specific target audience. Although this may seem to limit a company’s growth potential, it does offer high returns and …
Niche and Specialization Marketing: What’s the Difference?
“Niche” and “specialization” might sound like they mean the same thing, but in the world of business, they don’t. In fact, these two ideas each come with their own set …