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Using Buyer Personas to Target Your Audience

There is no doubt that buyer personas are essential to a small business’s marketing efforts. They help you really get into your customer’s heads, giving you insight into their values …

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October Website Security: Password Management

In our digital era, websites have never had higher security, but also more threats. One often overlooked component of maintaining platform security starts at the login page with password protection. …

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Three Brand Elements to Avoid

Creating a brand identity is crucial for any business today. It helps audiences get to know what your company is all about and distinguishes your services from competitors’. It gives …

drawings of website layouts on paper.

Why Does Design Matter for Your Website?

Your business’s website is essentially your virtual storefront. It represents the company to customers, helping them learn about who you are and what services you provide. Just like you wouldn’t …