The Four Ps of marketing encapsulate the essence of a business’s marketing strategy and support its digital strategy. But how do you incorporate them into your own digital marketing strategy? …
Three Goals for Your Social Media and How to Implement Them
Social media is a key component to any digital marketing strategy, which is why it is important to create individual goals for your social media strategy. It is a useful …
Five Statistics Small Business Owners Should Know
This year has certainly been a difficult one for small businesses and small business owners. This sentiment on its own is an understatement. Yet, between arduous situations, there were also …
Four Qualities of a Good Brand
Establishing a good brand is key for companies online, but it can be difficult to break down what this means. Today we are answering the question, what should I be …
Three Reasons Your Social Media Needs a Website
In 2019, Visual Objects found 40% of small businesses in the United States did not have a website. The reason 13% of small business owners gave for this was they …
Managing a Social Media/Online Communication Crisis
All businesses hope to avoid it, but sometimes it happens: a social media or online communication crisis arises on one of your platforms. Now it’s time for you to put …
The New Business as Usual
COVID-19 has sent companies into a tail-spin, forcing many to adjust to the new ‘business as usual’ by moving fully online as quickly as possible. Whether it’s order fulfillment, asynchronous …
Paid, Owned, and Earned Media: The Basics
Within the realm of digital marketing, the terms paid, owned, and earned media are thrown around a lot, but what do they actually mean? And how can you use them …